Welcome to AXTRO.

Discover our brands.

AXTRO Sports is one of the largest active lifestyle brand distributors in Singapore.

For over a decade, we have brought in the latest innovations to improve the lifestyles of end consumers – all at a competitive pricing. With our established network, our brand partners gain access to a wide range of sales channels ranging from brick and mortar establishments to leading e-commerce stores.

Our in-house marketing experts are available to help our brand partners to build consumer awareness & product demand through a curated mix of PR, advertising & marketing activities. For example:

  • In-store demonstrations & merchandising
  • Sales force training events
  • Press events
  • Product launches
  • Exhibition and seminars
  • Press reviews, advertising and promotions

Our channel partnerships are with major sport & technology resellers including:

  • Consumer Electronics Retailers
  • Sporting Goods Retailers
  • E-commerce Stores & Marketplaces
  • Apple Premium Resellers
  • Corporate Partnerships
  • Bulk Purchases

Here to bring smart home technology to the masses.

AXTRO Smart aims to enhance our customers’ quality of living by harnessing smart technology in their living and working environments. We provide our customers with a range of devices that are most suited to their needs and requirements.

As the exclusive distributor of several leading smart home manufacturers, we have made their products accessible at leading retail stores, online marketplaces and selected installation partners.

Our in-house experts help customers with their smart home planning and after-sales support.

We recognise that each business is unique, and treat each order as such.

With our experience of over 10 years, our network of hand-picked and qualified suppliers help us to provide customers with high quality and value for money corporate premiums. In addition to white-label gifts, co-branding on our AXTRO Sport and AXTRO Smart products is available, such as Fitbit units customised with your company branding on the device and its packaging.

Our highly bespoke corporate gifts help you to create a stronger brand impact for your corporate events.


Founded in 2004, we started as a corporate gifts supplier with aspirations to deliver top-notch products at competitive prices.

In 2006, we diversified the business and ventured into the distribution and retailing of sporting goods under the brand AXTRO Sports. Our team identified an underserved market in the competitive swimming industry, which led us to represent the FINIS brand.

Since then, we have grown tremendously by building on our core strength in distribution and retailing, as well as being a forerunner in business innovation. We have expanded into the consumer electronics industry, with a focus on lifestyle and fitness technology, such as activity trackers, connected health devices and smartwatches.

A decade after the company’s establishment, we embarked on a rebranding exercise to better articulate our diverse product lines into strategic business units under the AXTRO brand. May 2016 saw the launch of our new corporate identity, together with the rebranding of our corporate gifts division as AXTRO Gifts.

With the anticipated increase in the adoption of smart home technology, a new business unit AXTRO Smart was launched. AXTRO Smart aims to enhance the quality of life of our valued customers through the use of smart technology in their living and working environments.

Built on trust. Driven by excellence.

AXTRO aspires to build strong and credible relationships with all our stakeholders. Our relentless pursuit of excellence motivates our team to stay relevant in the constantly changing business landscape.


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3 Coleman Street, #02-01 Peninsula Shopping Centre, Singapore 179804